Brand & Website Design: Collective Health Co
CLIENT: Collective Health Co
INDUSTRY: Allied Health
WORK COMPLETED: Brand Design, Website Design
Originally two teams working in collaboration to provide well-being services to their clients, Collective Health Co is the formal culmination of years of hard work and the joining together of a diverse group of dedicated health professionals. With the aim to create a holistic health centre, Natasha Jivan and her associates have created the new health hub that is Collective Health Co.
Initially, the team worked with our Lumina collaborator, business mentor and coach Natalie Waters to firstly bring definition to their collection of objectives and goals for the health hub. It was important for the team to come together and create their own unique identity so that we could then harness this to develop their new brand and website and start them of on the best foundations for the success of their business.
From here, we talked style! AKA the fun part…
Working with the team’s spokesperson Danielle, Brooke developed a brand aesthetic to harness the values and core objectives of Collective Health Co. It was important to create a feeling of comfort & warmth and to foster a sense of approachability. We also needed to it have a strong professional presence to bring trust, consistency and uphold integrity. The team wanted to promote their inclusive, client focused practice, centred around healthy mind and body for everyone in a nurturing, wholehearted way. To do this, Brooke created a calming palette with soft blues and greys highlighted with a strong bold navy blue.
The leaves on the branch icon represent both nature & growth, but also symbolise the five directors of the team. There is structure and clean lines to stimulate a sense of trust and integrity teamed with a softness in the calming blue shades to promote a relaxed, nurturing vibe.
Then we threw to Nicole to weave her website magic! The website aesthetic ties into the branding using highlighted branch and leaf imagery, and soft calming interiors. It is clean, focused, easy to navigate and gives off the beautiful calming and natural essence of the business. It’s functionality is integral for both answering client enquiry and also providing relevant information and education.
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