A heavenly refresh for a Noosa’s earthly wonder hosts! Gemma and Adrian are a captivating couple, the kind of people you want to know, their friendly, down to earth approach gives their business, Host Angel Noosa, the personality behind the professional services they provide.

Working within an industry hit hard by the pandemic, it was essential for these experienced hospitality professionals to review, renew and refresh. With a desire to rise from the ‘Covid’ ashes with a renewed energy and purpose, Gemma and Adrian asked the Lumina team to help. And we were over the moon to do so.

Gemma, with her style and flair, new exactly what look and feel she wanted for the new logo and brand aesthetic. Wanting to harness the relaxed ‘Noosa’ holiday vibe with a clean minimalistic finish, Brooke reimagined the brand with the soft colour palette and contemporary logo visuals. Gemma was very descriptive as we worked through concepts, which helped make our journey a collaborative and fulfilling experience.

A ‘coastal’ palette with a luxe accent of rose gold brought together an impactful brand design. Brooke teamed a crisp clean font with a softer script to highlight the ‘angelic’ factor to complete the typography. She created a simple, an easy to identify brand symbol with angel wings which ties together the business name and promotes brand identity and cohesion.