Brand & Website Design: Life after Birth

Jan 16, 2020 | Design Projects

Lumina Design House Project : Life after Birth - Branding
Lumina Design House Project : Life after Birth - Branding
Lumina Design House Project : Life after Birth - Branding

CLIENT: LIFE after BIRTH
INDUSTRY: Pre and Postnatal Support
WORK COMPLETED: Brand Design, Ecommerce Website, Print, Social Media Graphics, Digital Presentation

New beginnings…. Meg came to us with a vision and together we made that a reality. This journey was a delightful process where we really captured Meg’s brand voice, essence and online presence.

Being an experienced and passionate Midwife, Neonatal Nurse, and ‘baby whisperer’, Meg was inspired by her own parenting journey and those she has worked with, to develop an amazing concept called Life after Birth Education; which provides expertise and services to support, guide and educate in the area of new parenting.

Lumina Design House Project : Life after Birth - Portfolio Featured Image

Naturally, when we discussed branding, we wanted to make sure we captured the true essence of Meg and her amazing services. Looking to align with calming and contemporary notions, we developed a brand identity to evoke feelings of tranquility, joy, comfort and professionalism. A muted, soft & organic colour palette highlighted with rose gold textured accents was created.

Lumina Design House Project : Life after Birth - Colour Palette

Then to capture the symbolism of motherhood & the family unit, we designed an original illustration of a nesting doll image (matryoshka/babushka doll) of mother and child. This is a consistent feature throughout Life after Birth’s printed & digital presence.

Lumina Design House Project : Life after Birth - Branding
Lumina Design House Project : Life after Birth - Branding
Lumina Design House Project : Life after Birth - Branding

Weaving these assets throughout the design of Meg’s ecommerce website, we were able to create a bespoke and visually appealing online presence; capturing Life after Birth’s nurturing business’s professionalism and expertise, whilst enabling Meg to provide seamless customer service.

Lumina Design House Project : Life after Birth - eCommerce Website Design
Lumina Design House Project : Life after Birth - Website Featured Image

Lumina is so excited to see this brand come to fruition. It has been such a wonderful journey and we are so proud to be a part of it.

Full Project Gallery →

Life after Birth Website →

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Based on Queensland's Sunshine Coast, we serve clients locally, throughout Australia and globally. Lumina is passionate about your business success through the highest standards in bespoke brand & website design.  Feel the confidence in choosing the right team to illuminate your brand and create the best results for your business.

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