What an exciting and inspiring new business! We have had the pleasure of working with Physiotherapist, Mum & Entrepreneur, Ellen.

“My dream [was to create] a fun product that encompasses the movement journey that kids work through as well as the sensory and other learning opportunities they get”. Ellen has spent countless hours bringing a vision of a product into reality. Drawing, designs, product testing, learning lots about the whole process and now starting to get trials out to clinics and schools! Movement Maze is a product designed by Ellen in collaboration with an amazing Allied Health Team to create fun and exciting movement experiences for children while working on multi-sensory learning opportunities.

When we discussed branding with Ellen, we agreed that we should harness the idea of fun and youthfulness, whilst keeping a professional edge. A vibrant spectrum of colour highlighted with playful icons and fun typographic style was used to capture the ‘voice’ of Movement Maze. The symbolism of movement and process of the sensory paths was achieved by teaming the fun, bold font with a colourful pathway, seemingly weaving its way through the ‘maze’…