Colours & Your Brand
How to choose the right
Colour Palette
for your brand
There isn’t always a perfect formula, but choosing the most effective colours for you brand can be achieved by following this simple guide…
Bold
Start by choosing a colour that you feel represents your business, a bold or vibrant colour that you love. This colour will be the highlight and likely the colour that grabs attention and is the most memorable in your palette.
Complimentary /Contrasting
Now choose a colour that complements or is in contrast to the bold colour – try using the colour wheel.
Neutral
Choose a neutral shade that pairs well with the bold & complementary colours. This colour will help bring your scheme together and be used as an accent colour in your branding.
Dark
Choose a dark colour next. Black, navy, deep teal, dark grey for example, are great and are essential to your branding pallete. This colour will be used for text, headings etc.
Light
A light shade or two will be used to bring your palette together, it will support the other colours by being background colours. These colours will compliment your brand palette.
If you would like to find out more or start your
Branding Journey
We are here to help
Lumina Enquiry
We would be honoured to work with you.
Please complete the form below and one of our friendly team members will get in touch to schedule a free consultation.
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