New beginnings…. Meg came to us with a vision and together we made that a reality. This journey was a delightful process where we really captured Meg’s brand voice, essence and online presence.

Being an experienced and passionate Midwife, Neonatal Nurse, and ‘baby whisperer’, Meg was inspired by her own parenting journey and those she has worked with, to develop an amazing concept called Life after Birth Education; which provides expertise and services to support, guide and educate in the area of new parenting.

Naturally, when we discussed branding, we wanted to make sure we captured the true essence of Meg and her amazing services. Looking to align with calming and contemporary notions, we developed a brand identity to evoke feelings of tranquility, joy, comfort and professionalism. A muted, soft & organic colour palette highlighted with rose gold textured accents was created. Then to capture the symbolism of motherhood & the family unit, we designed an original illustration of a nesting doll image (matryoshka/babushka doll) of mother and child. This is a consistent feature throughout Life after Birth’s printed & digital presence. Weaving these assets throughout the design of Meg’s ecommerce website, we were able to create a bespoke and visually appealing online presence; capturing Life after Birth’s nurturing business’s professionalism and expertise, whilst enabling Meg to provide seamless customer service.